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Believe This If You Want To
Baby boomers like chocolate more than sex, according to a new survey.

Meanwhile, Newsweek's Robert J. Samuelson writes that:

The baby-boomer generation is in a state of denial about the true cost of their retirement benefits. Why their blindness on the issue could put the country's future at risk.
January 11th, 2007

Baby Boomersaurus Spawns the OFFALs
Fun article about baby boomer mating habits by the always readable Bernard Salt. He begins:

Come with me, if you dare, to that dark and foreboding jungle that lies west of the Baby Boomer Mountains.

Then:

Here is a brand new social group known as the OFFALs: old farts finding another love.

And he concludes:

The point is that the territory beyond 60 remains a New World yet to be marked and perhaps marred by the baby boomersaurus. We know boomers are more numerous than any previous inhabitants of this decade.

What we don't know is how this generation will put its stamp on its language, culture and perhaps even its mating habits.

November 23rd, 2006

Are You Ready for Retirement?
MSN Money carries a lengthy AP report on money issues for baby boomers as they reach retirement:

Craig Brimhall, vice president for retirement wealth strategies with Ameriprise Financial, said that boomers face several problems as their retirement dates approach.

One is how they're going to spend their retirement, and Brimhall believes it's going to be different from the way their parents and grandparents spent it. He said Ameriprise Financial about three years ago developed a "Dream Book" that people can use as a starting point to think about hobbies, volunteer work, returning to school, traveling and other activities they might want in retirement.

Then there are the financial questions, such as "I don't know if I'm ready" or "I don't know if I've accumulated enough" or "I don't know how to take distributions from my savings account," he said.

"There is a huge gap in understanding because the math changes," Brimhall said. "The math of accumulating is totally different from the math of distributing savings over the next 30 years."

November 15th, 2006

Department of Utter Confusion
Companies seem confused about baby boomers:

Although two-thirds of companies expect baby boomer retirements to have a measurable impact on their organizations, more than three-fourths of employers have not yet started planning to deal with how this issue will affect them, according to ClearRock, an executive coaching and outplacement firm headquartered in Boston.

Almost half of companies (46%) would like at least 25% of their baby boomers to continue working past retirement age, but only about one-third (36%) expect to keep that many on their payrolls, according to the survey of about 100 organizations. The top strategies companies will use to retain at least some baby boomers past retirement age are through flexible hours and schedules, part-time positions, and telecommuting.

“There is a disconnect between how many organizations want baby boomers to work past anticipated retirement ages, and how many really expect them to continue on their payrolls,” said Annie Stevens, managing partner for ClearRock.

November 10th, 2006

Baby Boomer Retirees - Terrific Expectations But Little Savings
An Australian study paints a grim picture of baby boomer retirees. I suspect it's similar in North America.

THE baby boomer retirement shock was not supposed to be this bad. Half of all women in the boomer generation - those aged 45 to 60 - have just A$8000 [US$6,050] or less saved in superannuation.

If they were relying on men for a comfortable retirement, many will be disappointed: the average male baby boomer has a relatively modest A$87,000 in super. Half have less than A$30,700.

Research by Simon Kelly from the University of Canberra's National Centre for Social and Economic Modelling confirms what generations X and Y have suspected for years: the boomers will not have enough to live in the manner they are accustomed to.

"The baby boomers have terrific expectations for their retirement but very little savings apart from their houses," he said. "Most of them are going to have a fairly modest retirement."

October 24th, 2006

We're Not All Me-Generation People
Baby boomers aren't always what they seem, says the Baltimore Sun:

They aren't all the upwardly mobile, health-conscious, cosmetically altered, me-generation people that the media and many advertisers would have you believe.

For instance:

• One-fourth of boomers earn less than $35,000 a year.

• Due to the 1965 restructuring of U.S. immigration laws, as many as 15 percent of the country's youngest boomers (1956-1964) were born outside the United States.

• Thirty percent of baby boomers belong to a minority group, due mostly to the increase in Hispanics and Asians.

• Widely depicted as political liberals, members of the baby boom generation may be remembered more for their role in the "triumph" of the conservatism that rose to oppose the radicalism of the 1960s, says Vanderbilt University historian Gary Gerstle. Republicans have won seven of the 10 presidential elections starting in 1968, when the oldest boomers became eligible to vote in them. George W. Bush, Karl Rove and many other prominent conservatives are baby boomers.

October 16th, 2006

Baby Boomer Invasion
Under the headline "The Baby Boomer Border Invasion", AlterNet writes:

American retirees are taking over Mexico's most beautiful places, driving up property prices, and wreaking ecological havoc. Is this modern-day manifest destiny?
September 27th, 2006

Desperate Grandmas
Jennifer Roback Morse writes about ageing baby boomer women and their attempts to enjoy sex.

Instead of a book called, "Still Doing It," maybe I should write a book called, "Still Doing It (With the Same Man!)." Or maybe, "Better Than We Ever Expected," instead of "Better Than I Ever Expected," to indicate that our sex life is not about me, but about us.

The sexual revolution tried to give us sex without relationship. But sex is fundamentally relational. No wonder the baby-boomer grandmas are so desperate.

The generation of twentysomething women has a choice about what path to follow. Which will it be: Sex without relationship, or lifelong married love? We baby boomers have made our choices. Now the choice is yours.

September 20th, 2006

Boomer Religion - Changing Us All
Born in affluence, the baby boomers were driven to ask Big Questions about fulfilment and the meaning of life. How their legacy has changed us.

Newsweek reports.
September 16th, 2006

Personality and Spirituality - Baby Boomers Go Online Dating
Baby boomers like online dating sites, according to a press release for Beverly Mahone, author of "Whatever! A Baby Boomer's Journey Into Middle Age."

"My research reveals the fact that over seven million people have used an on-line dating service," says Ms. Mahone, who adds that as people get older the qualities they're looking for in a mate changes dramatically.

"Looks and physical appearance used to rank at the top of the list when we were twenty-something," according to Ms. Mahone, "but at middle age you realize beauty is only skin deep and there are other important qualities such as personality, spirituality and goal-oriented interests."

September 6th, 2006

Boomer Round-Up
* Only one in five Massachusetts companies is taking necessary steps to deal with a demographic time bomb that will see more than a million area baby boomers retire in coming years, according to a new study.

* A certain number of recommendations can be made for businesses that wish to benefit from the market that boomers are creating in hotel services. These include increased lighting and comfort in hotel rooms, greeting baby boomer customers with a casual friendliness that makes them feel at home, and extra services such as off-hour restaurant facilities, lounges, and sports or spa facilities.

* Which bank has the most competitive interest rates and the best customer service?...The bank that leaves all others for dead is Boomer Bank. This bank's lucky clientele, the children of the baby boomers, Generation Y, can make withdrawals without having to invest or repay cash.
August 31st, 2006

The World's Youngest Baby Boomer
The BBC interviews one of the world's youngest baby boomers, born in Hawaii on the evening of December 31, 1964.

While the first baby boomers contemplate their imminent retirement, Carlos is running a busy guitar shop catering for the islands' many musicians.

Aged 41, he is married with an 18-month-old daughter, Phoebe, and devotes much of his spare time to his family, church band and trips to the beach.

As for being the last of a generation? Well, having a birthday on New Year's Eve in fun-loving Hawaii has its advantages.

"It's cool," Carlos says. "Everybody's happy and partying and loving life - and I can say 'it's my birthday today'."

August 21st, 2006

Baby Boomer Death Clock
Here's something new - the Baby Boomer Death Clock. It tells the percentage of baby boomers who are dead (6.5% when I looked), the number of boomers left alive, how many seconds until the next boomer dies (58.3) and the number of boomers who died in the previous 24 hours.
August 15th, 2006

Time to Grow Up
Baby boomer feminists say they want sex and self-actualization, new freedoms and 'Second Adulthoods.' They also might want to consider growing up.


Kay S. Hymowitz writes (at length) about baby boomer women.
August 7th, 2006

 

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